Frame28 · a Think28 product
Your Claude Code, turned into your brand's video studio.
Frame28 remembers your brand, your voice and your products. You record; it edits the long cut, the hook-led shorts, the covers, the subtitles and the languages of your markets, and writes the publishing copy. On your machine, in your brand, in hours. No editors, no templates.
Founders: the first brands get pricing locked for twelve months. 25 seats left.
Who it's for
For people who already shoot and never get to publish
Brands with a product that demonstrates itself
Kits, tools, software, kitchen, sports, beauty, training. You have tutorials and demos that work and no team to turn them into shorts, a cover, a product page and other languages.
Creators and consultants
You record a lot and publish little because editing eats the time. With your Brand Memory, every clip comes out in your style without you touching a timeline.
Agencies and marketing teams
You produce for several brands or several countries and every piece goes through an editor. Frame28 keeps each brand separate and your clients review and approve on the web.
How it works
Three steps. The third one is a sentence.
1 · Your Brand Memory, on frame28.app
Paste your website and two or three of your videos. Frame28 drafts a first version: colors, logo and font; your voice and the words you never use; what you sell, to whom and with what proof; your products with prices and codes. You correct it in ten minutes. From then on, it remembers.
2 · Create the campaign
Goal (launch, sell, educate), product, platforms and formats, languages, date and the source videos: a YouTube link or a file. Out comes the brief and the list of pieces you'll receive.
3 · In your Claude Code: "Edit the campaign"
The plugin signs in with your account, receives your Memory and the brief, and directs the edit: on-screen steps, the number being said, the callout where you point, the before and after, the proof, the call to action. It renders on your machine and delivers to the web, where you review and approve.
Inside your Claude Code
One instruction. Your brand does the rest.
› Edit the "Fall launch" campaign for YouTube and TikTok, in English and German. frame28 Brand Memory loaded: voice, catalog, 14 approved hooks, DE glossary. frame28 Brief: sell · product "Starter kit" · 1 long + 3 shorts × 2 hooks + covers. frame28 Transcribing 2:40 · 38 sentences · cutting silences and fillers. frame28 Storyboard: 23 overlays · steps · figure "in 20 minutes" · before/after at 1:20. frame28 Rendering long EN · ES · DE and 6 shorts… contact sheets ready. frame28 Delivered to frame28.app → "Fall launch" · 13 pieces to review.
- Nothing to learn. You talk to Claude Code the way you'd talk to an editor: "the title at twelve seconds, smaller and to the right." It changes it and renders again.
- Your video never leaves your machine. The plugin transcribes, cuts and renders locally. Only the pieces you approve go up to frame28.app.
- Your judgment, not a template. Every piece is written for that video and that brand: what sells goes on screen even with the sound off.
- It measures what it costs. Every campaign logs its machine time and cost; you know what it saves you.
Brand Memory
What Frame28 remembers about you so every video is yours
It's the difference between a clip generator and a studio that works for your brand. Fill it in once, correct it whenever you like, and it learns with every campaign.
Brand
Colors, typography, logo variants and the pace of the animations. What is seen.
Voice
How you speak: formal or casual, short sentences, words you never use, when you shout in caps. What is read.
Story
What you are in one sentence, for whom, what you promise, what proves it and which objections need an answer.
Catalog
Products with price, discount code, link and features. What the director names and points at.
Hooks
The approved ones, the banned ones and the ones that worked. The next campaign starts from the winners.
Languages and platforms
A glossary per language for names and figures, safe zones for TikTok, Reels and Shorts, a default call to action.
What every campaign produces
From one video, the whole campaign
- The edited long video with your brand: titles, steps, figures, callouts, before and after, product card and closing.
- Vertical shorts (9:16) with two different hooks per segment, to rotate creatives without shooting again.
- A YouTube cover and a 1:1 version for the product page or the marketplace listing.
- Readable subtitles (SRT) and versions in other languages with the same timing.
- The publishing copy: title, description, hashtags and a first comment with your call to action, per platform.
- The storyboard of every piece, reusable: "the next one, like this but with the new product."
What it isn't. Not a captioning tool, not an automatic clip generator. You don't edit anything: you direct with a sentence. And it's honest about what it needs: Claude Code on your computer (your Claude subscription is yours and separate), plus ffmpeg and Node, which the installer sets up for you.
Measured, not promised
From a 2:40 tutorial already published
Pricing
Launch pricing
In USD, excluding VAT (EU customers are charged the applicable rate). Locked for twelve months for anyone who joins early access. Frame28 runs inside Claude Code: your Claude subscription is yours and separate.
For creators, consultants and personal brands.
- The plugin with your Brand Memory
- Unlimited campaigns, edited on your machine
- Long video, hook-led shorts, covers, 1:1 and subtitles
- Versions in other languages with the same timing
- Publishing copy per platform
- Knowledge base and course
For brands with a product, a catalog and a calendar.
- Everything in Creator
- Campaigns with brief, review and approval on the web
- Product catalog with prices, codes and links
- Library of your brand's hooks and storyboards
- Learning: what worked weighs more in the next campaign
- Email support
For agencies and teams producing for several brands.
- Everything in Brand, per brand
- Review links for your clients
- End card with your own brand
- Roles: owner, editor, reviewer
- API token for automation
- Priority support
Studio: we do it for you
Don't want to run anything? Think28 edits your campaigns with Frame28, on your own account and Brand Memory. First campaign, 990 USD: one long video, four shorts with two hooks, cover, 1:1, subtitles and one extra language, in five business days; if you don't publish half of the pieces within thirty days, we refund it. Monthly Studio, 2,490 USD: four long videos, twelve shorts, two languages and a hook report. Talk about Studio.
Open
The rendering engine is open source (MIT): frame28.t28.io. The plugin always runs with your Frame28 account; the free account lets you try it in demo mode: three campaigns, the Think28 brand and a Frame28 end card.
Cloud
Frame28 Cloud: upload the video, get the campaign, no Claude Code needed. It's on the roadmap. Join the waitlist.
Customer area
Get the most out of it: knowledge base and online course
Included with every plan. Sign in with your Frame28 account.
Knowledge base · 8 articles
- What Frame28 delivers and how to order
- How to shoot so it comes out right
- The Brand Memory, field by field
- Hooks that sell
- Formats and safe zones per platform
- How to review the contact sheet and ask for changes
- Rights, stock and licenses
- Installing and running Frame28 in your team
Online course · 6 lessons, 8 minutes each
- What Frame28 is and what you'll receive
- Shooting well
- Brand and brief
- Hooks, shorts and the call to action
- Review, approve and publish
- Installing and running the plugin
Shot to camera and edited with Frame28: the course is the product demo.
Founders
Early access: the first brands build Frame28 with us
Brands that join now get launch pricing locked for twelve months, a vote on the roadmap, their logo on this page, a direct line to the people building the product and their Brand Memory drafted together with us. In return we ask for three things: a publishable case, a testimonial and two thirty-minute feedback sessions.
The program closes when the seats are taken or after ninety days, whichever comes first.
You get
- Pricing locked 12 months
- A vote on the roadmap
- Logo on frame28.app
- Brand Memory drafted with us
We ask
- A publishable case
- A testimonial
- Two feedback sessions
A real campaign
Case: an engraving-kit brand
A 3:17 tutorial already published, nothing new shot. Out came the long video with on-screen steps, safety notes, product card and social proof; three thirty-second shorts, each with a different hook; the cover and the 1:1 product-page version; and a Spanish version with the same timing. Think28 edited it with Frame28 and that brand's Memory: exactly what the plugin does on your machine. Ask for the sample and we'll show you.
Out of a 3:17 tutorial came
On-screen steps, safety notes, product card, social proof and call to action. Nothing new shot. Edited with Frame28 by Think28: exactly what the plugin does on your machine.
What's behind it
How it's built
- Your Claude Code directs. The plugin gives it the judgment (how a video that sells is edited) and your Brand Memory (what to say and how). It uses your Claude subscription, under its terms; Frame28 never sees your conversation.
- Your video stays on your machine. Transcription, cuts, speaker cutout and rendering happen locally. Only the pieces you deliver and your Memory go up to frame28.app. On Studio we process it on ours, under the terms.
- Licensed material. Stock B-roll carries a per-video commercial license, documented in the delivery. Your footage is yours; nobody reuses it.
- Your deliverables and your Memory are yours. Final files, subtitles, storyboards and an exportable Memory. No watermark, no lock-in.
- Open engine. The code that edits your videos is public (MIT) and improves with every campaign: github.com/javierledesma28/frame28.
- What's next. Frame28 Cloud, synthetic-voice dubbing, a connection to your analytics so the Memory learns on its own. See the full roadmap.
Questions
Frequently asked questions
What do I need to use Frame28?
A frame28.app account with a plan, Claude Code on your computer (Windows or Mac; the Claude subscription is separate) and a video. The one-line installer sets up ffmpeg, Node and the plugin for you.
Do I need to know how to edit video?
No. You direct with sentences: "edit the campaign," "that title smaller," "drop short three." Frame28 decides what goes on screen and when, with your Brand Memory as the guide.
How long does a campaign take?
Hours, not days. From a 2:40 tutorial came three long videos in three languages, six shorts and four covers with two hours of machine time on a laptop. You review at the end, not in the middle.
Where is my video processed?
On your computer. Only the pieces you deliver and your Brand Memory go up to frame28.app. Frame28 Cloud, for those who'd rather install nothing, is on the roadmap.
Does it work with an already-edited video?
Yes. Frame28 works on produced video (with titles, cuts and music) and on creator clips. It detects the text already on screen so it never covers it.
What about languages?
On-screen text and subtitles are translated with your glossary and fitted to the original rhythm: the German version runs as long as the English one and the cuts land in the same place. Dubbing comes later.
What happens to my Brand Memory if I leave?
It's yours: export it as JSON along with your storyboards and deliverables. The engine is open, so you can always keep rendering.
I don't want to run anything. What then?
Studio: Think28 edits your campaigns with Frame28 on your own account. First campaign 990 USD or monthly 2,490 USD.
Can I try it for free?
Yes. Create a free account: three trial campaigns with the Think28 brand and a Frame28 end card. The plugin always signs in with your account; the rendering engine is open source (frame28.t28.io).
Early access
Tell us about your brand and send us a video
We reply within one business day: whether Frame28 fits what you sell, which plan suits you and when you get in.